Jab, Jab, Jab, Right Hook

-Make it visually appealing, don't put too much text, don't make it a link post, make it a picture post.

-Layout should be big and eye catching

-No text has more impact

-Try using people that aren't professional models

-Movement and mood can make or break the photo

-Make sure slogan is big enough to see but not overwhelming
-Make sure there is a logo in the photo so customers know who is giving the ad
-Don't say too much, but don't say too little either
-Make it seem like it's exciting to read and learn about
-Take a photo that would impress the audience
-Every ad should have a logo
-Have a great voice, capture the attention of the audience, amaze them, get them intrigued with the ad
-Use the platform to your advantage
-Don't be bland or vacuous
-Less is more.
-Don't have too many "call-to-actions"
-Be big and bold
-Don't talk to much, keep it short and sweet
-Turn something that would seem boring into something fun and energetic
-Make the audience feel like the people behind the ad are just like them
-Show a real interest in the audience
-Make sure what you're advertising would be pleasing to the eye of everyone
-Include a clever story, have a good voice, and relate to pop culture
-Include a catchy text, maybe in caps, but include a picture that's just as eye-catching