2 Sketches

TA: Teens, 12-23
USP: Shows the result from victim AND bully's perspective
Theme: show the consequences of cyberbullying

4 Advertisements

TA: Kids/Teens, 12-18

USP: It focuses on the consquences

Theme: to get people to stop smoking

Slogan: Smokers never win

Text/Copy: none

TA: Men/Women, 16-30

USP: It shows the other persons perspective instead of the driver

Theme: Convince people to stop distracting others while they're driving and prevent death

Slogan: Don't Talk While She Drives

Text/Copy: none

TA: Men, 23-45

USP: unique before and after shot

Theme: Show to people that water gives them the body they want

Slogan: Water Fits You

Text/Copy: none

TA: Girls, 14-26

USP: It emphasizes how tired you'd be without the product

Theme: if you drink their product, they won't feel the painfulness of being tired anymore

Slogan: It's Not Just Coffee, It's Starbucks.

Text/Copy: Staying awake will never be this painful anymore.