TA: Kids/Teens, 12-18
USP: It focuses on the consquences
Theme: to get people to stop smoking
Slogan: Smokers never win
Text/Copy: none
TA: Men/Women, 16-30
USP: It shows the other persons perspective instead of the driver
Theme: Convince people to stop distracting others while they're driving and prevent death
Slogan: Don't Talk While She Drives
Text/Copy: none
TA: Men, 23-45
USP: unique before and after shot
Theme: Show to people that water gives them the body they want
Slogan: Water Fits You
Text/Copy: none
TA: Girls, 14-26
USP: It emphasizes how tired you'd be without the product
Theme: if you drink their product, they won't feel the painfulness of being tired anymore
Slogan: It's Not Just Coffee, It's Starbucks.
Text/Copy: Staying awake will never be this painful anymore.
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