This ad works because it makes you feel something when you look at the advertisement. It gives you a different perspective and shows you what happens on the other end instead of the person who's driving. Typically, most ads focus on the person driving, but it's just as bad talking on the other end.
This ad works because it catches your attention. Personally, I have a big issue with how animals are treated in zoos and circuses and the way they creatively made the animal a puppet and showed the vulnerability makes you feel sympathy for the animal and makes you want to help stop it form happening.
It makes you think twice about the harmful things you leave behind and the effects it has on innocent creatures that don't know any better. All of our actions have consequences.
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